Zellerhaus Art was founded as a way for artists to have better transparency into the art selling process.
The current model of art brokering is opaque to the common artist. Galleries and online marketplaces generally retain ownership rights to customer information, hindering the ability for an artist to get to know their customers and grow a fan base organically.
We operate on the following principles for artists:
Provide an avenue for you to know your customer database. We don't own an artists customers.
You have control over how much art is sold at and can foster relationships with your own customers.
Enablement and Growth
We'll encourage artists here to grow by enabling them with practical business savvy.
We're ultimately rebuilding the broken bridge between artists and their constituency. By supporting artists through this platform, you're showing support for this.